firstmovr helps companies in CPG/FMCG sector adapt and transform e-commerce operations while keeping abreast of fast-moving digital trends via virtual eCommerce summits, custom education programs, and strategic advisory consulting.

Some of the world-known companies firstmovr works with: Colgate-Palmolive, General Mills, Johnson & Johnson, L'Oreal, Mondelez, AB-InBev, Keurig, KAO Beauty, Abbott, Bic, Medela, Conagra, and others.

The founders of the company - Oskar Kaszubski & Chris Perry.

• Oskar is a global eCommerce leader and consultant with 16 years of experience leading digital transformation for global, mid-size, and start-up organizations, including Kellogg’s, Mondelez, Kimberly-Clark, and other Fortune 500 companies.

• Chris is the generator on a mission to empower Leaders of Change to win in digital commerce and beyond. As a CPG eCommerce practitioner and advisor, he has led the eCommerce strategy, capabilities, activation, and education at RB, WellPet, Kellogg’s, and other top CPGs.

Role Overview

We are seeking a detail-oriented Analyst to support the audit, cleanup, and optimization of a wine and spirits product catalog across PIM platforms, including Salsify and Syndigo.

This role focuses on structured data quality, attribute standardization, catalog remediation, and ensuring retailer-ready product content across key channels. The ideal candidate is highly organized, comfortable working with structured data, and capable of executing independently within defined standards.

Scope of Work

I. Product Data Management & Enrichment

Audit, enrich, standardize, and publish product data for a selected number of parent SKUs, including variants, across Salsify IDs using VIP data, brand materials, and retailer attribute requirements.

1. Audit & Gap Identification

• Conduct a structured audit of existing product records to evaluate completeness, internal consistency, and alignment with retailer ingestion requirements

• Identify missing, conflicting, or outdated attributes that may block syndication, suppress discoverability, or cause retailer content rejection

• Validate variant relationships (parent-child hierarchy, pack configuration, flavor/format mapping) to ensure correct grouping and navigation on retailer PDPs

• Cross-reference brand sources, VIP logistics data, and retailer specifications to detect discrepancies affecting accuracy and shopper trust

• Document retailer-specific compliance gaps and prioritize fixes based on risk to publishing, filtering, and search indexing
  

1. Data Enrichment & Standardization

• Populate mandatory and recommended retailer attributes (dimensions, alcohol %, pack count, storage, origin, materials) to unlock filtering, faceting, and shelf placement eligibility

• Normalize units, formatting, and measurement conventions to ensure consistency across SKUs and prevent ingestion conflicts across retailers

• Align naming conventions and variant structures to create a clear, scalable catalog architecture across product families

• Standardize attribute values to retailer taxonomies to improve discoverability in category navigation and search refinement

• Resolve duplicate or conflicting entries to prevent catalog fragmentation and shopper confusion
  

1. Publishing & Validation

• Publish updated product records in Salsify following validation and readiness checks

• Verify downstream propagation to retailer endpoints and confirm data acceptance where applicable

• Perform post-publish QA to confirm correct mapping, grouping, and visible PDP output

• Maintain a structured change log to ensure traceability and support future updates or troubleshooting

II. Product Detail Page (PDP) Content Optimization

Create, rewrite, and optimize PDP content to meet retailer requirements and brand guidelines.

1. Retailer-Specific Descriptions

• Develop retailer-tailored descriptions optimized for platform formatting rules, character limits, and merchandising expectations

• Adapt messaging to category shopper behavior while maintaining brand positioning

• Ensure compliance with alcohol and regulatory communication standards to prevent suppression or removal

1. Bullet Points

• Create structured bullet frameworks highlighting differentiation, usage occasions, and purchase triggers

• Prioritize decision-making information that reduces hesitation and improves conversion confidence

• Format bullets per retailer rules to maximize readability and prevent formatting rejection

1. Product Attributes

• Populate merchandising attributes that power filtering, faceting, and recommendation systems

• Align attributes to retailer taxonomy logic to improve category placement and search coverage

• Optimize attribute coverage to support algorithmic ranking and shelf visibility
  

1. Product Titles

• Rewrite titles following retailer naming logic and indexing patterns

• Include required identifiers (brand, varietal, size, pack configuration) in priority order

• Maintain consistent structure across variants to strengthen search matching and reduce duplication

1. Enhanced / Rich Content

• Structure enhanced content modules into a logical storytelling flow supporting education and differentiation

• Align content hierarchy with shopper decision journey from awareness to purchase

• Ensure mobile-friendly readability and clear visual scanning behavior

• Coordinate copy and assets to create cohesive brand presentation across products

III. Creative Content Development

1. Asset Planning

• Audit existing visuals and identify gaps preventing clear communication of product benefits and usage

• Align messaging hierarchy between PDP copy and visual storytelling

• Prepare detailed briefs for agencies to ensure efficient production and minimal revision cycles

1. Content Coordination

• Review agency drafts and provide structured feedback focused on clarity, accuracy, and conversion effectiveness

• Validate claims, product specifications, and regulatory considerations

• Maintain consistency across SKUs to reinforce brand recognition and portfolio cohesion

1. Implementation

• Prepare finalized assets for retailer upload and module placement

• Match visuals to retailer layout requirements and module behavior

• Confirm correct placement and rendering after publishing

IV. Website Content Support (FreixenetMionettoUSA.com)

• Compile product information from structured data and brand sources into web-ready content

• Align website messaging with retailer PDP positioning to ensure consistent consumer experience across channels

• Structure product and collection content for clarity and navigation

• Coordinate stakeholder revisions and finalize publication-ready content

What Success Looks Like

• High-quality, compliant, and standardized wine & spirits product data

• Successful syndication and ingestion across all assigned retailers

• Clear documentation and scalable workflows for ongoing catalog maintenance

Working hours:

You should be ready to work from 9 am to 5 pm New York time daily (EST Time Zone - click here to check your time difference) to overlap with firstmovr's team and the managers from the client's side. 

Qualifications

• Strong Excel skills and confidence working with structured data

• Comfortable learning and navigating systems such as Salsify or similar PIM platforms

• Understanding of digital commerce and online merchandising principles

• Basic design skills (e.g., Photoshop or similar tools) to create simple infographics and visual assets

• Ability to coordinate and review work from external agencies to ensure accuracy and brand alignment

• Not afraid of systems, processes, and cross-platform workflows

• High attention to detail and ownership mindset — ensuring content is correctly uploaded, published, and live

What we offer:

• Full-time job (8 working hours per day, 5/2). Please note that we will not consider students and candidates planning to combine several jobs.

• Remote work. You may be located in almost any city, just need a good Internet connection, a computer to work from, and an opportunity to work the needed hours in the team’s time zone.

• A great opportunity for professional development and growth in the e-commerce field.

• A lifetime opportunity to work with big corporations while still being part of a fast-growing startup.

Application deadline: February 18.

Please note that the later you apply - the more intensive your selection process will be, for example, you will have less time for the test assignment, etc.

1. Fill in the application form - attach your CV;

2. Complete the test assignment;

3. Have a Zoom interview with Hire5’s Recruiter;

4. Have a Zoom interview with Liza, the project lead at firstmovr;

5. Get hired!