Marketing Automation Cloud / CDP | Top-Tier B2B SaaS | Remote-First

At Hire5, we partner with ambitious tech companies building category-defining products.

We’re hiring a Product Lead (Analytics) for a leading Marketing Automation Cloud and Customer Data Platform (CDP) serving major brands across the CIS region. The platform helps large and mid-sized companies unify and activate customer data to drive revenue through personalized, data-driven marketing.

This is not another dashboard tool. It’s an expert system designed to move CMOs from business goals → insights → actions → measurable growth.

About the Product

The Analytics team is building a product where a CMO logs in and immediately sees:

• What’s happening with revenue

• How marketing impacts it

• Which levers to pull to drive growth

Core areas:

• Business metric decomposition

• OKR-style goal tracking

• Revenue attribution

• AI-powered assistant with automated analysis & recommendations

• Funnels

• Loyalty analytics

Comparable market references include:

• Triple Whale

• Klaviyo (Analytics)

• Rebuy

• LoyaltyLion

• Amplitude

Role & Team

The Product Lead (Analytics):

• Owns all products within the Analytics team (not a single feature).

• Leads a team of ~8–10 people (engineering + design).

• Has 2 direct reports (one analytics-focused, one product).

This role sits at the intersection of analytics consulting, product strategy, and execution.

Responsibilities

1. Customer outcomes = product success

• Build measurable success stories: “saw → acted → got results.”

• Drive product adoption and improve key metrics.

• Build backlog based on customer + CSM feedback, not assumptions.

2. Quality gate for analytics (non-negotiable)

• Acts as the quality gate before release.

• Validates data correctness, methodology, and UX.

• Stops releases when numbers aren’t trustworthy, methodology is weak, or UX is poor.

3. Analytics consulting → productization loop

• Runs customer deep-dives (discovery / JTBD).

• Personally explores customer data to diagnose problems and recommend actions.

• Transforms one-off consulting insights into scalable product capabilities:
  repeatable workflows, templates, automated recommendations, and UI patterns.

4. Vision → execution

• Adopts the existing product vision and makes it their own.

• Breaks strategy into actionable increments.

• Communicates priorities clearly and aligns them with company-level goals.

5. Team leadership

• Provides clear product direction to engineering and design.

• Mentors product talent.

• Contributes to hiring and performance management.

What We Expect From You

• Proven experience launching a successful B2B analytics product with paying customers.

• Strong hands-on data skills:

  • Comfortable working directly in SQL

  • Confident in Excel / Google Sheets

  • Deep understanding of attribution, experimentation, and validation

• Able to personally dig into data to validate hypotheses and identify issues.

• Uses GPT / AI assistants to accelerate analysis — not as a substitute for understanding.

• Consulting mindset: able to sit with a client, break down metrics, identify root causes, and propose an action plan.

• Comfortable making product decisions under uncertainty via prototyping and rapid feedback.

• Strong argumentation skills — able to overcome resistance across people and processes.

• High standards for analytics UX and methodology.

• Russian at professional or native level.

Nice to Have

• Experience in CRM marketing / MarTech.

• Experience building AI-driven data products.

What We Offer

• Ambitious vision: an expert system from goals to actions — not another BI tool.

• AI embedded into the product core.

• Direct impact on customer revenue and business results.

• Transparent culture (open finances and salaries).

• High autonomy and strong feedback loops with customers.

• Remote-first — no mandatory office attendance.

• Preferred: ability to travel for onboarding (~2 weeks; travel co-funded).

• Flexible schedule.

• Unlimited vacation (aligned with the team).

• Sick leave without paperwork.

• Accredited IT company.

• Equipment provided: MacBook, monitors, noise-canceling headphones, and all necessary peripherals.

• Well-being program toward education, healthcare, psychotherapy, sports, or travel.

• Self-development support: Co-funding for courses, workshops, coaching, negotiation training, business writing, emotional intelligence, and more.

• Employment formats: Payroll / contractor / self-employed — multiple formats possible.

Hiring Process

1. Zoom screening interview with a Hire5 recruiter

2. Short written test task (text-based)

3. Soft-skills interview (3 competencies; STAR/case format)

4. Technical interview (analytics/product depth; STAR/case)

5. Team interview (chemistry / meet the team)

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